Insights

The mega success of Paranormal Activity on Broadway and Obsession at the box office show the horror genre will lead to big business across stage, screen, and unique audience and consumer experiences.

Clients often come to us mid-crisis: a trademark opposed in a market they hadn't thought to file in, a licensing partner in another territory quietly outpacing the original brand, a counterfeit so well made that it takes a second look to catch. We move quickly to contain the damage, of course. But nearly every one of these situations traces back to an earlier moment, often years earlier, when someone decided that intellectual property ("IP") was a matter to be handled eventua

By: Mark Oganessian An option agreement looks like a simple document. It is short, moves quickly, and the money involved is usually modest compared to what everyone hopes comes next. That simplicity is exactly what makes it risky. The terms negotiated at the option stage, when the parties are least likely to have lawyers involved and most eager to get a deal done, are frequently the terms both sides are stuck with if the underlying project succeeds. Rights holders and produce